How To Use Search Engine Optimization For your Blog – SEO Pro

search engine optimization

You can spend hours writing the best blog post, researched meticulously, written with great style, but if you don’t have good Search engine Optimization (SEO) implemented on your site, you’re missing out on a huge opportunity for your site. Now you’re asking youself ‘What is SEO?’. Your WordPress blog is good to go, but how do you get it ready for the worlds most popular website; Google.

What is Search Engine Optimization (SEO)?

Google handles over 1 billion searches every day. It ranks the relevance of the results based on a few simple rules in its algorithm. If a site meets the conditions of the rules, and has a better rating in those rules, it must be more relevant.

What are the Google rules?

The Google search ranking algorithm is a big, hairy beast, taking into account a variety of factors (over 200, in fact) to deliver the best results to Google users. To filter the 30 Trillion websites out there, Google crawls the web by linking page to page. Pages are sorted by their content and the other factors such as:

  • How trustworthy, reputable, or authoritative a source is: This is based on how many links there are to your site from other sites on the web. The more sites point to you, the higher you will rank
  • The frequency and location of keywords within the Web page: If the keyword only appears once within the body of a page, it will receive a low score for that keyword.
  • How long the Web page has existed: People create new Web pages every day, and not all of them stick around for long. Google places more value on pages with an established history.

Because Google looks at links to a Web page as a vote, it’s not easy to cheat the system. The best way to make sure your Web page is high up on Google’s search results is to provide great content so that people will link back to your page. The more links your page gets, the higher its PageRank score will be.

How Can You Optimize Your Site?

Tags

Use appropriate tags for your content. ALWAYS write the content first, then use the Google Adwords Tool to see which words are searched for. Then, look for opportunities where you can implement them. Use around 160 Characters or 12-14 tag words to specify key words for your blog in the tag section.
Use as many many tag words as possible in the first paragraph of your blog post and highlight important points to draw the readers attention to specific words.
search engine optimization

Title

Use a title that is a commonly used search phrase for your category. Use the Google Adwords Tool to see which phrases are searched for and use that for your header. Always ensure that the quality of your content and your message are never compromised.

Plugins

The two top plugins that will improve your search engine optimization are:
All in one SEO – WordPress SEO plugin to automatically optimize your WordPress blog for Search Engines.
Ultimate SEO – This all-in-one SEO plugin gives you control over title tags, noindex, meta tags, Open Graph, slugs, canonical, autolinks, 404 errors and rich snippets. The best search engine optimization plugin available for free.
Check this Video for any clarification. The life span of a Google query is less then 1/2 second, and involves quite a few steps before you see the most relevant results which is what makes search engine optimization so interesting.

An explanation for Googles search methods to help you with your websites search engine optimization.

If you need to improve your website or blog by optimizing for search and driving long term high quality traffic to your site, sign up for a free Website and Blog Optimization consultation. More info here.

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33 Responses

  1. Atlanta Internet marketing Atlanta Seo Specialist says:

    Can you tell us more about this? I’d like to find out some additional information.

  2. learn how to make money online,search engine optimization,blogging tips and tricks,earn money says:

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  3. Benutzer says:

    Highly descriptive blog, I enjoyed that a lot.

  4. read on says:

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  5. Ebayer says:

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  6. Search Engine Optimization says:

    fantastic publish, very informative. I’m sure, you’ve a huge readers’ base already!

  7. свободный каталог ссылок says:

    Hi, Neat post

  8. seo company says:

    great read, I’ll be sharing the information

  9. BloggerFred says:

    Thank you, I have recently been looking for info about this subject for a while and yours
    is the greatest I have discovered so far.

  10. Joe says:

    Do you provide SEO services for wordpress blogs?

  11. Blogger sydney says:

    Googles always changing their rule so its good i found this.

  12. Michigan says:

    Search engine optimization (SEO) is such a valuable tool for my business, I value all the free advice I can get. Thanks

  13. Edu says:

    Have you thought about promoting backlinks? As soon as I started doing that for my wordpress blog I noticed my ranking slowly increased and my website started appearing in more search results. Thanks for the posts, love the site.

  14. My SEO Experiment says:

    I hired someone to take care of my sites SEO and they generate backlinks and optimize keywords regularly. It helps to optimize your own site for search too as you produce new material

  15. Eurollanori says:

    There are some good books about search engine optimization but by the time they come out, its too late and everythings changed. Good SEO post.

  16. List E says:

    There are companies out there that charge so much for SEO but really, with some research anyone can learn about search engine optimization. Like this post

  17. Adaları says:

    Since I started sending pings and optimizing my posts for search, I’ve been getting high quality traffic everyday. Instead of getting random hits from people who aren’t interested, I attracted people who are looking for what I write. SEO is really important so thank you for this.

  18. Kerri says:

    Use Google Adwords app and your SEO will go up and up. My blog used to be full of content, but I realized It wasnt optimized. Ever since I used search engine optimization, I get regular high quality hits.

  19. Agencja says:

    I use Google Adwords application with my blog everytime. I write a blog first, then I use the adwords application to change and optimize it for certain adwords. Works great for SEO

  20. Pozyc says:

    I think when it comes to SEO, its good to use some professionals to help you out. Search engine optimization is complicated and the rules are always changing, so I think asking someone who knows what they’re doing to take care of your SEO is going to get the most out of your time.

  21. ACS says:

    By constructing backlinks, sites obtain more leverage and appeal as an outcome of the attention they get from top online search engine such as Google. A hyperlink building campaign is critical for the excellence and boosted efficiency for any type of site.This effective part of SEO techniques has the power to develop a better and remarkable adjustment in website rankings, amount of web traffic and the capacity to raise sales for internet businesses.

  22. TenboomSame says:

    Search engines send you constant hits, day in day out. My SEO took around 6-8 months to kick in, but when it did, I can sit back and watch the hits come in.

  23. Artasaev says:

    If you create great content, and it isn’t optimized for search, its almost a waste of time. i use Google adwords tool to find keywords and use them throughout my post to make sure my posts have the best search engine optimization. Not my main priority but I change some sections of my blog posts to make sure of this.

  24. Henne says:

    Hey There. I found your blog using msn. This is a really well written article. Great SEO tips

  25. Nevena says:

    Learning about SEO has been a truly important thing for my business. I had great material (in my opinion) but I wasnt getting many hits. As soon as I read and started to learn about search engine optimization and what googles criteria is, I’ve been maximising the organic hits I get from search engines. Easy once you know how. Thank you!

  26. Stilia says:

    I paid a company $150 and they took care of SEO and back links to my blog. They created a lot of back links and my Google ranking increased. From the search engine optimization, I get quality views and not just random passers by. These tips are great for anyone who doesn’t want to pay.

  27. Abermanski says:

    Great SEO tips

  28. Md. Sorowar Murshid says:

    I have some idea about seo and blogging.

  29. رمزيات says:

    I paid a company $150 and they took care of SEO and back links to my blog. They created a lot of back links and my Google ranking increased. From the search engine optimization, I get quality views and not just random passers by. These tips are great for anyone who doesn’t want to pay.

  30. sky sales says:

    Thanks for any other great post.

  31. kerala says:

    I use Ultimate SEO plugin. It helps alot and with this post, I think my blog is well placed

  1. May 3, 2013

    […] Whether your goal is to make money from your site or just share your views with the world, you need traffic. Did you know there are plugins that helps your site rank higher with the search engines? Just read the WordPress Power Guide to discover how to set up your site so it’s easy for visitors (and you!) to use and achieves the best SE ranking. […]

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