How To Use Search Engine Optimization For your Blog – SEO Pro
You can spend hours writing the best blog post, researched meticulously, written with great style, but if you don’t have good Search engine Optimization (SEO) implemented on your site, you’re missing out on a huge opportunity for your site. Now you’re asking youself ‘What is SEO?’. Your WordPress blog is good to go, but how do you get it ready for the worlds most popular website; Google.
What is Search Engine Optimization (SEO)?
Google handles over 1 billion searches every day. It ranks the relevance of the results based on a few simple rules in its algorithm. If a site meets the conditions of the rules, and has a better rating in those rules, it must be more relevant.
What are the Google rules?
The Google search ranking algorithm is a big, hairy beast, taking into account a variety of factors (over 200, in fact) to deliver the best results to Google users. To filter the 30 Trillion websites out there, Google crawls the web by linking page to page. Pages are sorted by their content and the other factors such as:
- How trustworthy, reputable, or authoritative a source is: This is based on how many links there are to your site from other sites on the web. The more sites point to you, the higher you will rank
- The frequency and location of keywords within the Web page: If the keyword only appears once within the body of a page, it will receive a low score for that keyword.
- How long the Web page has existed: People create new Web pages every day, and not all of them stick around for long. Google places more value on pages with an established history.
Because Google looks at links to a Web page as a vote, it’s not easy to cheat the system. The best way to make sure your Web page is high up on Google’s search results is to provide great content so that people will link back to your page. The more links your page gets, the higher its PageRank score will be.
How Can You Optimize Your Site?
An explanation for Googles search methods to help you with your websites search engine optimization.