7 Easy Ways To Speed Up WordPress Website

According to a 2009 Akamai study, 47% of visitors expect a page to load in under 2 seconds, and 57% of visitors will abandon a page that takes more than 3 seconds to load. Since this study, no shortage of case studies have confirmed that loading time affects sales. Not only that, Google has now taken into account site speed in it’s ranking algorithm. That means that your site’s speed effects it’s SEO, so if your site is slow, you are not only losing customers out of impatience, but you are also losing them by having reduced rankings in search engines.

Below are seven quick fixes that will dramatically improve your website’s loading time:

Identify Plugins that are slowing you down
Often times, WordPress sites load slowly because of poorly configured plugins or because there are so many of them. By using the P3 plugin from GoDaddy, you can narrow down anything causing slowness on your site and then can make decision about whether to keep them, replace them or remove them entirely.

Add LazyLoad to your images
Lazy Load allows you to only load images above the fold (i.e. only the images visible in the user’s browser window) and the other images begin to load once a user starts scrolling down the page. This will not only speed you page loads, it can also save bandwidth by loading less data for users who don’t scroll all the way down on your pages. To do this automatically, install the jQuery Image Lazy Load plugin.

Optimize images (automatically)
The bigger your image, the slower your site will load and the more server resources you will use. Smaller images mean a faster loading site. The WP Smush.it plugin will automatically optimize your images for you. It removes extra bytes within them that are unnecessary, without compromising the images quality.

Clean up the database
WP-Optimize is an extensive WordPress database cleanup and optimization tool. This plugin lets you do just one simple task: optimize your database (spam comments, post revisions, drafts, tables, trash data, etc.) to reduce their overhead.

Use an effective Caching Plugin
To do this with a plugin, I recommend using WP Super Cache. It has all of the features you need and is extremely easy to install and use. Simply install and activate, and what your page load faster as elements are cached. As soon as you install a plugin like W3 Total Cache or WP Super Cache, you’ll be able to tell that your site loads faster.

Using A Content Deliver Network
On a standard website host, your files are being stored on a single server at a single location somewhere in the world. The closer your visitors are to the datacenter in which your files are stored, the faster they can access them and the faster your website will load. For those visitors who are visiting your site from overseas on the other hand, it might be taking a long time for that data to make it across the ocean and into their browser! The answer to this problem is to use a CDN (content delivery network). A CDN is just a network of servers that are strategically located around the globe.

Select your hosting company wisely
Most hosting companies apply limitations to their shared hosting plans and host hundreds of sites per server to keep the fees to the minimum. If you have an Ecommerce site, a heavy CMS, a lot of traffic or traffic spikes, avoid shared hosting plans.

Following these tips will help you improve your website speed and provide better experience for your users, which indirectly will lead to higher customer acquisition (conversion rate). And you make more sales. If you have anything you’d like to add to the list, please comment below.

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